Search Engine Optimization

People in all walks of life wanted to get the most from things they have 'Imagine a car' In order for someone to get most out of its speed you have to modify it and change some things from it do this so it would be better than the standard production line. Then there are those botanists who do things with fruits say a grape vine to produce the most juicy, sweet grapes you can taste. In order to maximize the potential of something you will have to 'tweak' it. Or in other words you will optimize it. According to eLook.org optimization means 'getting the most out of (something); modifying to achieve maximum efficiency of (something)'. Say, you want to advertise whether it is something you want to sell or you just want to be plainly heard or you want to promote something, one of the ways if not the best way to promote them is through the web.

S.E.O - Search Engine Optimization

If someone wants to find something in the web, they will go to their Search Engine (Google, Yahoo!, MSN live, Netscape) and type their key words and a bunch of sites will pop up. The common practice of viewers/surfers will take over and will then click the top spot, if that does not satisfy them, they will click on the second one and so on - Now if you are the one promoting such things, of course, you want your site to be the ones they visit, so in order for people to visit your page, you have to be on those top spots. That's where Search Engine Optimization or SEO comes in.

SEO is the process that will take your page to get to that top spot. Simply put Search Engine Optimization will give you more visitors as you rank high in those search engines.

Basics of SEO

Search Results will be presented in two forms - One is what is called 'The Sponsored Links' (these are paid ads, and pays the search engine money for their space), and the other one the natural search results which is in rank order (the top being the most visited). Search Engine Optimization will deal mostly with what we call as natural search results.

Search engines will have different methods of ranking up the search results (so for example the term that you entered in Google at times will give different sites that will pop up in Yahoo!)

Another thing that has more impact on Search Engine Optimization is the 'term' - it is the word you used to start your search. The term will be the deciding factor in which your SEO will be ranked up against other websites.

Uses of Search Engine Optimization

The most basic use of SEO is of course in advertising. Advertising means you want something to be sold. Simply put most of the things are better in numbers - so the more people visit your website, the more chances that you will sell things that you offer. And as web-users go, they will click on the top results of their searches before going to another page of results (if they even bother), thus Search Engine Optimization greatly enhances your probability of transaction Another use is when you want to be heard, there are terms or things that people search other than consumer things. As seen in the above example when your site is staring at them in the face as soon as they click their mouse or hit the 'Enter' button, again SEO will give you better chance of conveying your idea on whomever search for the things you want to be heard!!!