Search Engine Optimization

What is a domain name?

Millions of domain names have already been registered and finding the 'perfect' domain name will be tricky. Unless you have a deep pocket and bother to buy a very very brandable domain name, you'll have a hard time getting the best domain.

Here a a few things you need to consider when picking a domain name.

Branding and SEO

In business, branding is the representation of what a company or organization stands for. It is also the same for a websites.

Choose a domain that is well brandable - It should be conveniently easy to associate it with any product or service you are offering. For a blog, it should be very easy to connect your domain name and your content.

Your domain should be short and memorable - A very long domain may cause your readers to forget and the chances of word-of-mouth marketing gets lower. The easier people remember your site, the better.

Go with a .com domain name - People always assume that a website always has a .com extension. You probably know why I have the .org extension. (hint: the .net and .com versions have already been registered)

Choose a very 'typable' domain name - Imagine yourself typing, "forxchngtips4u.com". Ok, that's a bit sarcastic but you know what I mean.

Your domain should be unique - I cannot tell you how difficult it will be if you have a similar domain name with a popular website.

Although there are successful bloggers who have parodied famous domain names, I still believe that you should choose a unique domain name.

Have keywords in your domain name - Having your exact keywords in your domain name will help with search engine optimization.

Country specific domain extensions - If you are targeting a country specific audience it would be safe to register country specific domain name along with the domain name with the .com extension.

Hyphen-filled domain names - Domain names that have more than two hyphens may be regarded by users as spam sites and quickly forget about your website.